Bridging Asian & European Markets

Building a consulting identity that works as hard in Budapest as it does in Bangkok.

BYB needed a visual identity that could hold its own in a Seoul boardroom or a Shanghai trade fair without leaning on the visual clichés those markets are used to seeing. The brief was a lettermark for a B2B market entry consultancy targeting Asian manufacturers looking for European distribution.

Industry

B2B Consulting

Role

Logo Design

Status

Delivered

Project Overview

BYB Hungary helps Asian manufacturers primarily from China, Korea, Japan and Southeast Asia enter the Hungarian and broader European market through market research, distributor sourcing, and ongoing local representation. The logo needed to communicate credibility and professionalism to an international audience, without looking generic or regionally bland.

Challenge

The client had a clear instinct for what they didn't want: neither the loud, high-contrast aesthetic common in Asian B2B marketing, nor a safe navy corporate look that blends into the background. Finding a mark that felt genuinely distinctive, premium, and cross-culturally legible was the core tension to resolve.

Solution

I designed a custom lettermark logotype and colour palette through extensive exploration, working through a wide range of directions to find something that reads as serious and international without defaulting to convention.

Process

Discovery

Understanding the business, target audience, and the cross-cultural brief, balancing the client's personal taste with what would actually land in Asian B2B markets.

Exploration

Deep logo exploration across many directions and variations, narrowing toward a mark with genuine character and cross-cultural legibility.

Refinement and Delivery

Final lettermark and colour palette refined and delivered across formats.